SWF&CO INTERNATIONAL PUBLIC RELATIONS TURNS 33!!!
A journey of over three decades, more than 160 clients served, and a bold vision for the years ahead.
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A journey of over three decades, more than 160 clients served, and a bold vision for the years ahead. 〰️
Sandra Welch-Farrell, Chief Executive Officer and Founder of SWF&CO International Public Relations.
Anna Lucie-Smith, General Manager, SWF&CO International Public Relations.
Port of Spain, 01 July 2025 — Today, SWF&CO International Public Relations proudly marks its 33rd anniversary, a milestone that underscores its enduring commitment to excellence, innovation, and resilience in the dynamic world of communications. Since its inception, SWF&CO has partnered with over 160 clients spanning all major industries, including leading global brands and Fortune 500 companies, helping them navigate complex media landscapes and achieve their strategic objectives.
Stephen Brewer, the first Chief Executive Officer of Digicel T&T, with David Rudder at Digicel’s Launch in 2005.
Over the years, SWF&CO has proven its resilience and agility, overcoming numerous challenges in a rapidly changing global landscape. From technological advances to market shifts, the company has thrived by staying ahead of the curve, delivering innovative solutions that make a real difference.
Interconnection conquered: A snapshot of the party organised by SWF&CO to launch Digicel Trinidad and Tobago in 2005.
"Reaching 33 years is a powerful milestone, but it’s only the beginning," said Sandra Welch-Farrell, CEO of SWF&CO. "We’re more excited than ever about the future — a future where creativity, technology, and strategic thinking come together to create even greater impact for our clients."
The World's greatest batsman, Brian Lara, on a motivational school tour coordinated by SWF&CO. Here on poster demonstrating his forward defensive shot.
Sandra Welch-Farrell also shared a visionary outlook: "As we look ahead, we see endless opportunities to push boundaries, forge new pathways, and help our clients lead with confidence in an ever-evolving world."
Executives from Japanese conglomerate Marubeni Power International Inc. and SWF&CO on a visit to the Islamic Home for Children to review plans for developmental works at the Home in 2025.
General Manager Anna Lucie-Smith echoed this optimistic sentiment: "Our 33-year history tells an inspiring story of the talent and impact of the SWF&CO team throughout the years, and we’re excited to build upon that legacy into the future. We’re energised by the possibilities that lie ahead and remain committed to empowering our clients with fresh ideas, strategic insights, and unwavering support."
Sandra Welch-Farrell, CEO of SWF&CO, chats with GE Senior Executives at the Inauguration Ceremony of the GE Oil and Maintenance Centre in 2007.
As SWF&CO celebrates this significant milestone, the company reaffirms its commitment to delivering excellence in public relations and communications, helping clients build reputation, trust, and resilience in an ever-evolving global landscape.
The Unit Trust Corporation’s US dollar-denominated Chaconia Income and Growth Fund, the first of its kind, was launched in Washington DC by SWF&CO in the 1990s.
A look at the SWF&CO’s 2025 media tour for the global education group, Inspired, following the launch of its digital learning platform and state-of-the-art campus in the Bahamas.
IGT Executives initialising donated hardware for children in underserved communities in 2013. SWF&CO has partnered with IGT since its inception in Trinidad and Tobago.
SWF&CO team with then-Port of Spain Mayor Joel Martinez at the Shanghai Business Convention in Port of Spain in early 2020.
In 2007, British Airways Senior Executives arrive for the airline’s re-entry flight into Port of Spain. The festive launch was the culmination of extensive state, business and trade meetings arranged by SWF&CO.
Team SWF at the company’s 25th Anniversary Gala.
Chinese Ambassador Song Yumin stands with Mayaro students who received special awards for their art pieces at the Arts Award Ceremony: China-Trinidad and Tobago Friendship Through My Eyes in 2019, following sponsorship of ongoing initiatives for the Mayaro community supported by SWF&CO.
All smiles as 3M management complete the Executive Development Programme conducted by SWF&CO.
In 2022, SWF&CO team members planted 30 Flamboyant trees across Trinidad and Tobago to celebrate the company’s 30th anniversary.
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About SWF&CO International Public Relations
Founded in 1992, SWF&CO is a leading global public relations firm dedicated to delivering impactful strategic communications, media relations, crisis management, and brand building. With a legacy built on trust and innovation, SWF&CO continues to set new standards in the industry.