Our story
Three decades of shaping reputation & driving influence.
Founded in 1992, SWF&CO was built on the belief that public relations should go beyond storytelling, it should shape reputation, guide strategy, and safeguard trust. From day one, we focused on vital but often-overlooked areas like image management, crisis communications, and corporate messaging.
As a Preferred Agency of the global Porter Novelli network, we combine world-class expertise with deep regional insight. In 2022, we proudly marked 30 years of service, a milestone that reflects both our longevity and the confidence clients place in us.
What sets us apart is our team; creative, strategic, and results-driven professionals who deliver impact across industries. Our portfolio includes multinationals, leading airlines, development agencies, and blue-chip companies in tech and infrastructure, energy, finance, and consumer goods. Every partnership is guided by the same promise: sound strategy, compelling creativity, measurable results.


EXECUTIVE LEADERSHIP
Sandra Welch-Farrell
Founder & Chief Executive Officer
Sandra Welch-Farrell is the Founder and Chief Executive Officer of SWF&CO. She has overseen the company's rapid growth and expansion to become one of the most highly regarded and best known Public Relations firms in the region.
Mrs. Welch-Farrell has provided counsel to global brands, including members of the Fortune 100. Her work spans global interests, high-profile individuals, international businesses, government agencies, and academic institutions, both on extremely sensitive issues and crisis situations.
- Fortune 100 Advisor
- Crisis Communications
- Reputation Governance
- Strategic Advocacy
What sets us apart
30+ Years
Marking three decades of proven public relations leadership in the Caribbean.
Porter Novelli
Preferred Agency combining world-class global expertise with deep regional insight.
Blue-Chip Roster
Trusted boardroom counsel for multinationals in energy, finance, airlines & industry.
Every partnership
Guided by the same promise: sound strategy, compelling creativity, measurable results.









