History

SWF & Co was established in 1992. We are a public relations consultancy, which brings corporate focus to often-neglected areas such as image management, crisis management and corporate communications.

The company, which is a Preferred Agency of the global Porter Novelli public relations network, celebrated its 30th Anniversary in August 2022. The dedicated and talented team of SWF&Co. makes us the most effective Public Relations Company in the region. Clients come to us for our sound strategy, compelling creativity, and measurable results.

Our client list includes some of the major multinational corporations, one of the world’s largest airlines, international agencies and blue chip companies within the energy, transportation, communications, and financial services sectors.

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Our agency provides a range of public relations services, from helping companies set up businesses, to publicity campaigns, to crisis management.

Our network within the media and social landscape guarantee that company messages reach a wide or targeted audience effectively.

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Our Team

Chief Executive Officer

Sandra Welch-Farrell

Mrs. Welch- Farrell is the founder and Chief Executive Officer of SWF & Co. which is a Trinidad & Tobago-based Public Relations Company with affiliates throughout the Caribbean. She has overseen the company’s rapid growth and expansion to become one of the most highly regarded and best known Public Relations firms in the region.

Mrs. Welch-Farrell has provided counsel to several global brands including members of the Fortune 100. Her work spans global interests, high profile individuals, international businesses, government agencies, and academic institutions, both on extremely sensitive issues and crisis situations.