1 November 2026
Digicel
Digicel expands device offering in push for postpaid, fibre growth
Sunday Express coverage of Digicel Trinidad and Tobago's new Device Zones, launched in partnership with Mobile Inn to bring smartphones, accessories and connectivity plans together in one place.
As featured in the Sunday Express (Business Sunday), 1 November 2026, by Vishanna Phagoo.
Digicel Trinidad and Tobago is expanding its retail device offering through a partnership with Mobile Inn. The initiative, called Project Ascend, introduces dedicated Device Zones at selected Digicel Experience Stores, starting at Excellent City Centre.
Romona Boisselle-Romano, Head of Consumer Sales at Digicel T&T Ltd, explained that the zones bring devices, expert advice and connectivity solutions together in one location, supported by dedicated device sales experts, bundled offers and flexible payment options. Digicel plans to extend the concept to further locations, with a focus on growing postpaid and fibre customers.
